PlaceList

Shelby Wild

Tastemaker

Blonde bombshell Shelby Wild wakes up happy to be alive in her Venice, CA home. Before becoming one with the Pacific Ocean, she worked as a fashion stylist for Vogue Italia and Intermix in New York City. Eventually, she grew tired of the corporate world and left to pursue a more laid-back and creative lifestyle. Cue Playa, a hair care line dedicated to beautiful, healthy, beachy hair. The inspiration for her company happened somewhere between her love for beauty products and the 10 half-used salt spray bottles scattered across her East Village apartment.