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Sharleen Ernster

Tastemaker

Sharleen Ernster, founder of lingerie, swimwear and apparel lifestyle brand Hot As Hell, thinks sexy means caring about people and caring about the planet. Hot As Hell is "sexy with a soul." “We love women of all shapes, sizes and ages,” Sharleen says from her studio in the West Hollywood Hills. Unlike most intimates, you can throw Hot As Hell swimwear and lingerie in the washing machine without a worry. It’s built to last (much of it is even reversible!) because Sharleen wants to make being sexy ethical and easy.